# Creating Your Merchant

Create a legal individual or business entity (Merchant) to operate under VelaFi's compliance framework.

* Submit your detailed merchant information to initiate the KYC/KYB compliance verification process.
* Upon successful verification, the platform will assign a unique Merchant ID (MID) to you or your client.

Upon a successful API request, the response will include a unique URL that redirects the user to a secure KYC/KYB verification page. You may choose to:

* Redirect users directly to the provided URL to complete their verification process, or
* Embed the verification flow within your front-end application using an `<iframe>`, offering a seamless user experience.

Please ensure that the URL is used promptly, as it may be subject to expiration or session constraints depending on the configuration.

#### Endpoint Information

* **Request Header**: `X-BH-TOKEN: ******`
* **Request Header**: `Content-Type: application/json`
* **Request Method**: `POST`
* **Request Path**: `/v2/merchants`
* **Authorization Required**: Yes<br>

#### Request Parameters

The request body should include the following fields:\ <br>

**For New Merchant**

```json
{     
    "merchantName": "Tom", //(required, string: Merchant Name (Unique))
    "email": "tom@gmail.com", //(required, string: Email (Unique))
    "merchantType": "BUSINESS", //(required, string: Merchant Type [INDIVIDUAL, BUSINESS])
    "callbackUrl": "https://localhost", //(required, string: URL for KYC/KYB completion callback)
    "languageCode": "en", //(optional, string: Interface language (en(default)/es/pt/zh))
    "remark": "test" //(optional, string: Remark)
}
```

\
**For Unverified Merchant**

```json
{
    "merchantId": 15126673, //(required, number: id of the merchant)
    "callbackUrl": "https://localhost", //(required, string: URL for KYC/KYB completion callback)
    "languageCode": "en" //(optional, string: Interface language (en(default)/es/pt/zh))
}
```

#### Response Structure

The response will include the following fields:

```json
{
    "code": 200,
    "msg": "SUCCESS",
    "data": {
        "merchantId": 15126673, //(number: id of the merchant)
        "kycLink": "https://www.velafi.com/verify?token=abc123" //(string: Link for conducting KYC/KYB verification)
    }
}
```

#### Example Requests

**Example Request (New Merchant)**

```json
{     
    "merchantName": "Tom", 
    "email": "tom@gmail.com", 
    "merchantType": "BUSINESS", 
    "callbackUrl": "https://localhost", 
    "languageCode": "en", 
    "remark": "add tom merchant"
}
```

**Example Request (Unverified Merchant)**

```json
{
    "merchantId": 15126673, 
    "callbackUrl": "https://localhost", 
    "languageCode": "en"
}
```

#### Example Response

```json
{
    "code": 200,
    "msg": "SUCCESS",
    "data": {
        "merchantId": 15126673,
        "kycLink": "https://www.velafi.com/business/token=_act-sbx-jwt-eyJhbGciOiJub25lIn0.eyJqdGkiOiJfYWN0LXNieC0xNGY3YWE4MS1kMTRjLTRmN2ItYTZmYy0xMzA4NWJiN2Y4MWUtdjIiLCJ1cmwiOiJodHRwczovL2FwaS5zdW1zdWIuY29tIn0.-v2&merchant_type=PERSONAL&callback_url=https%3A%2F%2F"
    }
}
```

**I. Multi-Merchant Management**

Once your **primary merchant account** has successfully passed KYB verification, you are eligible to create and manage **sub-merchant entities** (for individuals or businesses) under your account. This allows for **tiered merchant management** with flexible role and access controls.

**II. Reliance Mode Integration (Optional)**

If you are a **licensed financial institution**, you may apply to enable **Reliance Mode**, which grants greater autonomy over your merchant operations:

* You will be responsible for the **review, risk control, and ongoing compliance** of your sub-merchants. VelaFi will not intervene in the onboarding process.
* VelaFi provides the **technical infrastructure and operational support**, ensuring transaction security, efficiency, and regulatory compliance.
* Reliance Mode requires a **higher-tier compliance review** by the VelaFi compliance team.

> \
> 🔗 [Click here to learn more about the Reliance Mode application process](https://help.mexo.me/en/articles/10258575-process-guide-for-the-reliance-model-with-trubit)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.velafi.com/velafi-1/guides/creating-your-merchant.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
